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Espresso House

Espresso House Sweden & Norway

Espresso House is Sweden’s largest branded coffee shop chain in terms of number of outlets and brand, with 120 directly owned and operated units across Eastern, Western and Southern Sweden. In 2010 Holidesign AS was chosen as a branding partner for the future expression of Espresso House. During that year we were responsible for revising the brand identity, redesign of all packaging, in-store graphics, exterior signage as well as consulting on the interior expression.

“Connoisseurs of Taste” is the focal point of the new retail concept developed by Holidesign for the Espresso House of Sweden. Combining a classical vintage typography with modern yet simple usage of the substrate color seen through the flood of white, than enhanced by the retro-brilliant engraving by Portland’s own Keith Witmer is what makes that bag equally appealing in a retro-kitsch kitchen or ultra-contemporary architectural environment