The Great Getsby (Deliby)

Fitzgerald—inspired by the parties he had attended while visiting Long Island's north shore—began planning the novel in 1923, desiring to produce, in his words, "something new—something extraordinary and beautiful and simple and intricately patterned."

Ace Retail was not far behind Fitzgerald's inspiration with the expression for the next generation Deli de Luca city stores. Under the subtle veneer of graphic & interior elements Ace team unarguably met the clients objectives - "create a consumer experience accordant with the high-voltage urban lifestyle ..."

Client Responsible: Tormod Lier & Marius Kristiansen

Ace Retail Team: Jennifer Valone Thorsen, Boris Iochev, John E. Ødegaard, Halvor Thorsen, Ina Susanne Karlsen, Martina Witte & Lars Bæk.

Boris Iochev