The Success of Espresso House
Jeffrey Young, CEO of Allegra, explains why he thinks that Espresso House has been so successful.
Espresso House is one of the most impressive branded coffee chains in the world. Their success as both a business and a brand really stems from a management team that is passionate about getting every detail right.
Right from the start, they realised that there was consumer demand for high-quality coffee, something that other coffee shops were slow to grasp. This understanding that coffee quality was essential led them to implement an artisan coffee programme with high-quality coffee sourced from speciality coffee roasters including Solberg & Hansen, as well as expensive and highly effective espresso machines from La Marzocco.
Espresso House is also aware of how important their staff are to their business and have invested in an excellent training programme to make sure that the business delivers and continues to deliver the level of quality that you would get in many independent artisan units around the world. What’s remarkable is that Espresso House is doing this across nearly 200 outlets.
The business is also well ahead when it comes to their food operations, having brought this in-house with the Espresso House Bakery to maintain quality and constantly innovate through product development and taste – something that is rare in chains of their scale.
Also key to their success is that they have created an extremely pleasant store environment matched accordingly with sophisticated brand identity, in-store advertising campaigns & packaging - it's almost theatrical in a sense, but people want to hang out and spend time there as it's aspirational and also very female friendly.