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The challenges of hand lettering

Well after sharing a few of our inspirations, it is time for some analysis. Our topic comes from 2014 Communication Arts Typography Annual, and with all respect to CA as a publication, it is run by humans - which explains why their judgment could be off once in a while ...
One of the main ingredient to the mastery of hand-lettering is the ability to distinguish best area of interaction between the letters, and not the embellishment of single letters to a point of compromising legibility. (f.e. - the last "s" in "states"; the "r" in "america") 
In that occasion, sorry to say, we'll have to disagree with CA opinion.

Skjermbilde 2014-02-04 kl. 16.11.09 copy.png