Craftsmanship vs. Rationale
At Signfidelity Carl and I are very preoccupied with the craft of hand lettering as well as hand painted store-front signs. When you look back in time, before the industry of design was what we know it today, before Snøhetta Design & Anti, before deep, ardent, analytical reasons why DNB new logo should look as it does (actually why does it ...?)
Back when design stood more for craftsmanship versus the rationale behind it - there were sign painters. Process was very simple and the outcome - authentic, dazzling and well crafted. You would employ a sign painter, give him your family name & the type of business you are in and he crafts you a store front sign and logo worth passing down generations to come.
Here is some of our work & inspirations (Raul Alejandro) ...