Ny logo for P4 Radio in Norway

After 20 years with the same design profile P4 Radio changes its logo.

- In conjunction with the launch of the new P4 DAB channel , P6 Rock was natural to look for a new logo for the parent tract , said Marketing Manager at P4 , Charlotte Førli .

- The logo needed an update in the best possible way, in order to meet the new visual possibilities opened by the field of digital radio distribution. With the new logo direction we celebrate the beginning of a radio world where both the channel profile and program managers become more visually distinct. In addition, we wanted to create a brand and channel architecture that made a cohesive kinship across our radio stations .
Grid Design is behind the design of the logo. Grid decided early on that they wanted to retain many of the elements of the old P4 logo, but that they needed to be revitalized , says Thomas Higgins in Grid .

- The basic form has its origins in the letter P , as in the old logo is shaped like a note , but it is now made nto a "sound bobble" to reflect the music and/or the program managers, who play a central role in P4 , he said.

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Boris Iochev