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Fresh, cold & new from Sweden

It is good to see the rest of the collaterals dressed up in the new identity we have created for the largest player in the Swedish coffee market.

“Connoisseurs of Taste” is the focal point of the new retail concept developed by Holidesign for theEspresso House of Sweden. Combining a classical vintage typography with modern yet simple usage of the substrate color seen through the flood of white, then enhanced by the retro-brilliant engraving by Portland’s own Keith Witmer is what makes that bag equally appealing in a retro-kitsch kitchen or ultra-contemporary architectural environment.

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Boris Iochev