Storytelling as the core of Deli de Luca’s brand expression

Healthy juice has become anything but a microcosm of the beverage offerings in the everyday strive for nutrition bliss. In the plethora of offerings available – how can a new product submerge and distinguish itself on a store shelf? Boris Iochev and Holidesign faced that challenge when they were asked to create a new line of brand juices for one of the most progressive Norwegian retailers.

Boris Iochev