Metaphoric Brand Expression
Solberg & Hansen came to Holidesign with a request for new logo, which could communicate their superior competence in the coffee roasting and importing sector. Grow, Roast, Brew and Aroma are the 4 distinct disciplines holistically balanced by S&H at their best:
a) grow – represents their ongoing efforts in the quest for the finest coffee beans
b) roast – represents the commitment to perfection when crafting every roast
c) brew – represents their competence in brewing equipment as well their educational platform for barista training.
d) aroma – represents the love for what they do rooted deeply in their caffeinated hearts
Therefore our solution was a single metaphor, which visually unifies this values.